An email list is so valuable to your business because it’s an audience that you own. In other words, they want to be there because they chose to opt in. You don’t have to “play the algorithm.”

Nurturing and selling to an email list can seem intimidating and feel time-consuming. But it doesn’t have to be!

In this guide, I’m giving you a glossary of some of the most common email marketing terms so you can use it as a quick reference.

I’ll also help you build a knowledge base by answering some questions frequently asked by those getting started with their email marketing.